High-Performance RTU Market Transformation Plan

Summary

The Market Transformation Plan is the culmination of the program development stage, where extensive research and planning is done to prepare the initiative for market launch. The purpose of this plan is to summarize key contextual information, lay out the basic program logic and desired end state that informs our market strategy, and the present the fundamental market support activities necessary for success. 

This section contains a summary of our approach, including our theory for transforming the market for commercial rooftop units (RTUs). RTUs provide an all-in-one solution for heating, ventilation, and air-conditioning (HVAC) for commercial and industrial buildings. Given this utility, it is the most common equipment choice for meeting commercial HVAC needs.